New EU Customs Rules Are Coming for Online Shopping This November
Section: Business
According to the Commission's own announcement, the KIDS Act responds to growing concern about the risks children and teenagers face when using online platforms. The proposal introduces a gradual approach to social media access rather than an outright ban, with the headline measure delaying access to social media platforms until age 13. The framework is designed to apply uniformly across all 27 member states, replacing the current patchwork of national rules that has left age verification and parental consent requirements inconsistent from one EU country to another.
For families living outside their home country within the EU, whether in France, Germany or elsewhere in the bloc, a single EU wide standard removes a layer of confusion that previously came from moving between countries with different digital consent laws. A family relocating from one member state to another has, until now, had to navigate different national thresholds for when a minor could legally register for a given platform without parental involvement. A unified EU rule under the KIDS Act would apply the same standard regardless of which member state a family calls home.
The KIDS Act arrives alongside other recent EU digital policy moves, including the ongoing rollout of the AI Act's risk based obligations for artificial intelligence systems and continued enforcement of the Digital Services Act's content moderation requirements for major platforms. Taken together, these measures reflect a consistent regulatory posture from Brussels: rather than leaving platform design and safety standards to individual companies or member states, the EU has increasingly moved toward setting binding, bloc wide rules for how digital services operate.
Proposals of this kind typically move through negotiation between the European Parliament and the Council of the EU before becoming binding law, a process that can take months or longer depending on how much member states and industry stakeholders push back on specific provisions. Platforms operating in the EU, along with parents and schools, will be watching closely to see whether the age 13 threshold survives the legislative process intact, or whether amendments soften or adjust the timeline before the rule takes effect.
Sources: European Commission official announcement; European Union news portal.
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Parents across the European Union may soon see a more consistent set of rules governing when their children can join social media platforms, after the European Commission proposed the KIDS Act, a new framework aimed at protecting children and teenagers online.
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